Background Data

Peugeot is a globally known French car manufacturer; the second largest carmaker based in Europe. At the time of its installment in Brazil, Peugeot positioned itself very aggressively in order to beat a traditionaly established set of brands.

Strategic Targets

• Motivate resellers and distributors to prioritize Peugeot vehicles instead of the competition thus allowing bigger penetration, increased market share and growing revenue.

My influence

• Planned and implemented an internal motivation campaign where resellers and distributors competed head-to-head for awards by pushing Peugeot cars down the pipeline.