Background Data

Nokia is engaged in the manufacturing of mobile devices and in converging Internet and communications industries, with over 132,000 employees in 120 countries, sales in more than 150 countries and global annual revenue of over €42 billion and operating profit of €2 billion as of 2010. It is the world's largest manufacturer of mobile phones.

Strategic Targets

  • Motivate resellers and distributors to prioritize Nokia devices instead of the competition thus allowing bigger penetration, increased market share and growing revenue.
  • Migrate from its difficult-to-scale legacy UI framework to a more dynamic, modern and scalable platform.
  • Implement new IPC protocols for low-end devices connecting different virtual machines and operational enviroments.

Some numbers

  • Reseller campaings were rolled out initially in 5 countries: Brazil, India, Singapore, Nepal and New Zealand.
  • The designed UI framework has a light-weight engine (~100KB footprint) with superb graphical and scripting abilities and deliverable to as many as 7 different Operating Systems as of its release.
  • IPC tools saves as much as 20% of development costs and allowed a shorter TtM of around 3 months/project.

My influence

  • Planned and implemented an internal motivation campaign where resellers and distributors competed head-to-head for awards by pushing Nokia devices down the pipeline.
  • A second campaing targeting emerging Eastern markets was implemented SMS transactions and low-end phone apps in order to make the campaing even more accessible.
  • Involvement in all UI initiatives for low-end devices including the creation and promotion of two distinctive alternatives intended to revolutionize the potential for stunning user interfaces.
  • Designed, implemented and promoted a set of tools for fast-development, fast-deployment of IPC-related services.