Background Data

Long known for its wide range of photographic film products, Kodak is re-focusing on two major markets: digital photography and digital printing.

Strategic Targets

• Increase quality and revenue of affiliate franchised stores in Latin America, keeping them lucrative and attractive.
• Help franchised stores migrate towards the more modern digital photography and digital printing range of offerings.

My influence

• Planned, organized, implemented and deployed a tool for franchise owners to assess their situation, compare results with similarly clustered stores and get hints and formal advices as to how they should change in order to increase revenue.